The “natural” hair-loss serums, scalp oils, and supplements weren’t as good.
The Strategist Beauty Brief
 

February 18, 2026

 

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Just Buy the Minoxidil

Photo Credit: Erin Schwartz. Erin Schwartz after using Kirkland Signature Minoxidil for a few months.

Erin Schwartz

Erin Schwartz covers home décor, furniture, gardening, and clothing care for the Strategist.

The horror of aging into one’s parents extends to hairlines — particularly for those of us under the influence of testosterone. I noticed some receding a couple of years ago, after starting testosterone at age 28. Nothing dramatic at first, just strands that felt finer and less elastic than normal, then some recession around the temples, then thinning at the front. 

When I finally did start looking for help, I went to Hims (a nice-looking, DTC minoxidil and finasteride treatment) and took a hair-loss quiz. I decided against it but got so aggressively spammed by it afterward that I started to think what they were selling must be snake oil. The whole thing soured me on the medical route, so I started thinking about solutions that were more natural: scalp scrubs, oils (rosemary and castor), and supplements like biotin and vitamin B12. I even tried a red-light-therapy hat disguised in a baseball cap. But when I finally made an appointment with a dermatologist this February, my scalp was irritated and my hair was still thinning. My dermatologist examined me and confirmed what I’d already noticed — but added that there was thinning at my crown too. He pointed me back where I’d started: minoxidil. In the ’90s, it cost about $35 for a one-month supply; now, as my dermatologist helpfully informed me, it’s cheapest from Costco’s in-house brand, Kirkland Signature, where a six-month supply will set you back just $18. (Cost-saving tip: The formulation with the best value is branded for men, but works for all genders.)

Kirkland Signature Minoxidil

$18 AT COSTCO

It takes a few months to see results, but after starting it in February, I noticed regrowth around the temples by June and thicker, stronger hair overall by August, to the point where I could distinguish between the long, sparse surviving strands of the pre-Minoxidil era and a shorter crop of thick, healthy, shiny growth — a fringe of baby hairs around the front of the scalp early in the summer, and a noticeable difference in thickness between the scalp and the ends by August. Fewer long, thin strands were showing up on my hairbrush, and it was easier to style into a consistently floppy wave. I stopped wearing baseball caps with every outfit. Sure, Kirkland Signature Minoxidil isn’t sexy, but that “aesthetic” DTC packaging will cost you almost four times as much. I’m happy to spend that saving at the barbers, instead. 

What You Missed On the Site…

 
  • Comedian Heidi Gardner uses the Crown Affair washday duo to fix the texture of her “slightly damaged” blonde hair.
  • Senior editor Kiki Aranita can’t get enough of the Sabbatical Beauty Asian Powerhouse Serum: Its “food-grade” ginseng, sake, and turmeric give her a poreless glow.
  • Every time Remi Wolf wears this “woody, musky, sexy” Le Labo The Noir 29, someone asks "Who smells so good?” It’s her. Always her.

Some Beauty Sales

  • NuFace is having a sitewide sale — up to 50 percent off its microcurrent devices and minis, as well as gel top-ups and hydration-boosting eye patches.
  • Herbivore Botanicals is also 25 percent off sitewide all week.
  • Spotted: Necessaire shampoo priced under $20 during a particularly good sale at Joanna Czech. 
  • Also in hair, Drybar’s three-in-one blow-dryer is over $100 off at Ulta.
  • Every single shade of Nars powder blush is on sale for $22.  

What We’re Excited to Try Next

 
  • The holidays may be months away, but stock is already running low on the SpaceNK advent calendar.
  • Beyoncé’s Cécred added a hair-growth scalp serum to its collection.
  • Drugstore MVP NYX launched a new “gripping” primer to partner with its “face glue” setting spray.

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